

Ubisoft, a French company, immediately pulled all advertising for the game and released it with no fanfare.

The game launched less than a month after a string of terrorist attacks that occurred in Paris, killing over a hundred people. The launch of Rainbow Six Siege was a muted one. Rainbow Six Siege wasn’t designed as a live service game, but it’s certainly ended up that way. Because of this, we’re living in a world where popular titles have a much longer half-life than before. Over the last 10 years the industry has seen a push towards live service that has meant games are hanging around for longer, with a constant drum beat of content that encourages fans to remain engaged. Not many games get new content for eight solid years, a feat which Siege will have achieved after its current roadmap is cleared.

